“New Quality Chinese Products, A Gift to the World” The Industrial Investment Branch of the China Association for the Promotion of Cultural Industries Invited to Attend the 2026 Xuhui District Annual Development Conference for Trendy Chinese Brands

On the afternoon of March 6, 2026, the “New Quality Chinese Products, A Gift to the World” 2026 Xuhui District Annual Development Conference for Trendy Chinese Brands was grandly held at Shengjia Garden on Hengshan Road.

At the invitation of the Shanghai Xuhui District Commission of Commerce, Zhao Mengda, President of the Industrial Investment Branch of the China Association for the Promotion of Cultural Industries and CEO of Shenzhen Longcharm Holdings Investment Co., Ltd.; Wang Lina, Secretary-General of the Industrial Investment Branch of the China Association for the Promotion of Cultural Industries; Liu Hailiang, Founder of Shanghai Velowind Network Technology Co., Ltd.; and other distinguished guests attended the event. Representatives from government departments, Chinese brand enterprises, investment institutions, and professional service organizations gathered to discuss new opportunities for the development of Chinese consumer brands and witness Xuhui District’s determination and initiatives to promote the high-quality growth of trendy Chinese brands.

Ye Jun, Special Commissioner of the Ministry of Commerce in Shanghai; Shen Weihua, Director of the Shanghai Municipal Commission of Commerce; Liu Min, Deputy Director of the Shanghai Municipal Commission of Commerce; Cao Liqiang, Secretary of the Xuhui District Committee; Wang Hua, Deputy Secretary of the Xuhui District Committee and District Mayor; Zheng Changlin, Member of the Standing Committee of the Xuhui District Committee and Deputy District Mayor; Wei Lan, Deputy District Mayor; and other leaders attended the event.

(Site of the 2026 Xuhui District Annual Development Conference for Trendy Chinese Brands)

At the conference, partner enterprises of the Industrial Investment Branch of the China Association for the Promotion of Cultural Industries showcased innovative achievements from their respective fields. Among them, VOLOWIND presented its self-developed outdoor sports vehicle, while Beijing Taiyi Medical Research Institute introduced its health product, Taiyi Loquat Leaf and Snow Pear Jelly. Both attracted strong attention from attendees, demonstrating the vitality of Chinese brands in technological innovation and specialized health products.

(Wang Lina, Secretary-General of the Industrial Investment Branch of the China Association for the Promotion of Cultural Industries, attends the 2026 Xuhui District Annual Development Conference for Trendy Chinese Brands)

(Taiyi Loquat Leaf and Snow Pear Jelly exhibited at the 2026 Xuhui District Annual Development Conference for Trendy Chinese Brands)

The conference focused on the core needs of trendy Chinese brands in their practical development, with particular attention to concrete and actionable support measures that local governments can provide to enterprises. At the event, the Xuhui District Government gave a detailed interpretation of its 2026 industrial policy, Several Measures to Support the High-Quality Clustered Development of Trendy Chinese Brands. The policy covers five key areas: industrial support, platform empowerment, capital coordination, service保障, and talent support.

Among these, the most direct measure is financial support. Xuhui District proposed providing substantial funding to focus on the industrial chain of trendy Chinese brands, attracting and encouraging enterprises to cluster in the district. At the same time, the policy strongly supports the development of brands’ “first-launch economy,” encouraging cross-border collaborations among trendy Chinese brands, time-honored brands, and well-known IPs, while supporting brands in holding high-profile events such as first launches, debut shows, and first exhibitions.

Beyond direct financial subsidies, Xuhui District is also focused on building a comprehensive business service system. To reduce the early-stage trial-and-error costs for growing consumer brands as they move from products to brands, Xuhui District plans to create “Trendy Chinese Brand Accelerators” in areas such as Hengshan Fang. These accelerators will introduce shared laboratories, testing and certification institutions, and professional service platforms to help enterprises efficiently connect with key resources such as supply chains, capital, channels, and talent.

Leveraging Xuhui’s ecological advantages as an “equity investment cluster,” the government will guide private equity institutions to increase investment in consumer brands and explore the establishment of government-backed consumer investment funds, providing long-term equity support for promising enterprises. At the conference, institutions such as Fengqiao Capital and BA Capital appeared as “Growth Partners for Trendy Chinese Brands,” jointly participating in the development of the industrial ecosystem.

The conference marked an important milestone in Xuhui District’s continued promotion of the “Hundred Trendy Chinese Brands Plan.” Since the plan was launched in April 2025, Xuhui District has set a clear goal of gathering more than 100 Chinese brand enterprises over the next three years. The plan focuses on six major segments: premium food, health and beauty products, fashion bags and apparel, smart technology products, cultural and creative products, and maternal, infant, and pet products. Around brand growth, Xuhui is building a complete industrial ecosystem.

With its economic strength as a central urban district, as well as its rich commercial and cultural spaces such as the Hengshan-Fuxing Historic Conservation Area, Xujiahui commercial district, and West Bund, Xuhui District is gradually becoming a preferred destination for the growth of consumer brands.

The policies introduced by Xuhui District are pragmatic and precise. From financial support and platform building to capital coordination, they form a comprehensive and multi-level empowerment system, providing strong support for trendy Chinese brands to evolve from “products” into “brands” and move from the local market onto a broader international stage.